As I have said before, the institution that failed the American people in this election was the press. We may have elected the perfect man for the office of Presidency, as I will not doubt that the majority of Americans believe Obama is the right man for the job. My problem comes from the fact that the press treated Obama with a hands off approach. More so, the press can’t seem to help itself from editorializing anymore. In fact, editorializing has become so prevalent I am not sure anyone in the mainstream press even realizes what they are doing. For instance take Black Friday.
Leading into the traditional post Thanksgiving buying frenzy, so-called analysts were everywhere in the press expounding that the day would be red not black. That was not the case:
Day-after-Thanksgiving retail sales alone rose 3% over last year to $10.6 billion, according to early figures released by ShopperTrak RCT Corp., which monitors sales at more than 50,000 stores.
However that paragraph was buried eight paragraphs deep in an article titled: Black Friday sales gain seen as a one-time gift. Being a former small business owner I am very aware that one day increase in sales is not a trend, however the press needs to stop the endless ‘but’ stories. ’Violence is waining in Iraq, but…’ ‘Tax cuts help the economy, but…’ ’Lower gas prices relieve strain on pocketbook, but…’ And now, Black Friday better than expect (read: opposite of what the press lead you to believe), but…’
How about this news story:
Black Friday sales up 3% over last year
And then on the editorial page, they can run:
Black Friday increase will not lead to a better holiday season for retailers
Because it comes down this, why should believe or care what an analyst that a beat reporter for the LA Times says? Where did they find him? What are her credentials and how does that make her an ‘expert?’ Or more to a point, an expert in this particular story? For instance:
But analysts expressed doubts that a healthy Black Friday signaled a turnaround for the nation’s beleaguered retailers. Many called it a one-time wonder, a bright note in what is expected to be one of the bleakest holiday shopping seasons in decades.
However nowhere does the article back up these claims or even have a quote for anyone saying something like ‘one-wonder’ or ‘bleakest holiday shopping season in decades.’ Yet this is what gets printed. This is what passes as ‘news.’ It’s not news, it’s the reporter’s opinion.